At Purple Jelly, we’re specialists in providing proactive IT support Surrey to a wide range of businesses. For most businesses a strong online presence, with suited IT support is crucial. It is the backbone to being able to perform sales transactions efficiently online, especially if you’re a company like Amazon.
As one of the biggest internet-based retailers in the world and the largest in America, Amazon delivers goods to over 15 countries with a massive estimated international customer base of 244 million. It is for this reason it is crucial that Amazon’s site is properly maintained for the business to operate smoothly and for the brand to keep their easy-to-use promise to their customers. A perfect example of this brand’s dedication to their customers is their recently launched ‘Prime Now’ service which boasts delivery of orders in just 2 hours.
Unfortunately this, along with many other promises were compromised unwillingly when a rare occurrence last month caused the company to lose out on an estimated £3 million in a measly 40 minutes.
For a seemingly endless 40 minutes Amazon customers were unable to access certain areas of the site causing a major dip in sales and damage to reputation and the yearly turnover. To put this into perspective, Amazon makes an average of £77,212.62 per minute (based on the £10,103,285,509 in revenue last quarter, 2015, announced by Amazon) so put plainly, on an average day, in 40 minutes Amazon can expect to generate £3 million.
What caused the issue? Gaps in IT support and lack of proper TLC! The breakdown came just days after Google Services itself went under the radar for a solid five minutes which, should proper IT support have been in place, could have also been easily avoided.
With 24/7 monitored IT Support Surrey any business should be able to ensure potential network faults are flagged, risk assessed and dealt with before they develop.